THE BRIEF
Create a branding system for the student lead art collective and supply shop, Paper Jam.
Deliverables: Logo & Style Guide
RESEARCH
After finding and researching several other student lead art shops, screen printing studios, and small business shops, I word mapped various art supplies and the word "jam."
GOALS
Emphasize the idea of creating in the bold style of screen printing and paper scraps. Paper Jam should be inviting to non-art related patrons, but cater and support student creatives.
THE SOLUTION
A stamp-like logo was created to mimic printing, handmade craft, and paper scraps. In addition, bold colors were used to create a high energy style for the design studio. Overall, Paper Jam remained playful and friendly through its warm color, bold shape, and energetic marks.
