THE BRIEF
Create key art and various promotional media for The Parbler Productions upcoming film, “The Butterfly.”
Deliverables: Casting call media, film posters, billboards, and motion graphics for the opening title sequence.
RESEARCH
After discussing the main themes present in “The Butterfly” with the director, I researched and word mapped mental health, and the journey of progress. It was made clear that the key art should not be overly hopeful, and should rather focus on the severity of mental health within the film.
GOALS
Using a butterfly, razor, and hand of the character, create a scene that at a glance looks halfway hopeful, but upon greater inspection makes viewer a little uneasy and more aware of the intense nature of the film.
THE SOLUTION
By featuring an outreached hand and broken butterfly, as well as utilizing handmade textures and low light, themes of mental health, isolation, and severity were emphasized within each promotional piece. Handmade elements and inclusion of the character’s hand keeps the work grounded and focused on humanity in such a surreal setting.
