THE BRIEF
Create a motion package for IHEP’s video series, “College Completion Comebacks,” introducing and noting the impact of their college completion program.
Deliverables: Intro, outro, lower thirds, text slates, name cards, and info graphics.
Deliverables: Intro, outro, lower thirds, text slates, name cards, and info graphics.
RESEARCH
After going through IHEP’s website, past videos, and style guide, I looked into who would be their audience. They seemed to attract people who were in their upper twenties to forties who had started college, but due to unfortunate circumstances, could not complete their college education.
GOALS
While mimicking pieces of their already developed style, I wanted to give IHEP’s graphics a more refreshed, friendly, and less corporate feel. With words like “spark” being mentioned several times, I also wanted to lean into the fun and personable experiences college can offer.
THE SOLUTION
After creating a more saturated version of IHEP’s brand colors, and paying nod to their iconic star and light shape, other geometric shapes, energetic lines, and splashes of color were used to bring about the new, excited, and revived style of motion for their various range of graphics.
