THE BRIEF
Create a series of coffee packaging for Java Jolt. Needs to be a series of at least three, and feature the original Java Jolt logo. The packaging for the coffee is a must, but other promotional pieces are welcome (ie. boxes, posters, merch).
THE RESEARCH
First, I took a deep dive into the word "jolt" and brain mapped things that would be shocking to the senses through taste, visuals, or experiences. Since I was on the topic of coffee, I started to research behavioral and sleep patterns of various creatures.
GOALS
Seeing the window of opportunity to create a rustic, gritty, and real attitude within the original logo, I wanted to emphasize energy levels of different animals as a fun little bit of insight on the natural world while heavily utilizing Java Jolt's graphic elements.
THE SOLUTION
With the idea of alcoholic coffee to really shock the senses, and categorizing people into three groups--the matutinal, diurnal, and nocturnal--I was able to relate a specific animal into each bottle design. Amber glass bottles, craft paper, and overlaying red accents enhanced the rustic feel, while sarcastic copywriting brought in the gritty attitude.
