THE BRIEF
Create a new, versatile branding system for the Little River Canyon Center to be used on stationary, merch, trail heads, brochures, and other event media.
RESEARCH
After researching Little River Canyon Center, their involvement in community, nature, and academia was very apparent. There are many events each month, most of which bring nature and adventure to the classroom. Little River Canyon also has landmark features that were an inspiration.
GOALS
Keep the logo clean and versatile, while still giving a sense of mystery and adventure. Brand colors should remain academic and more muted to best match the emphasis on nature. If possible, pay nod to Little River or their bridge.
THE SOLUTION
Based on Little River Canyon's bridge, mountains, and rivers, a traditional feeling logo mark was created. While the logo was built of natural features, it abstractly doubles as a torch or open book to support idea and learning. Bold primary colors were muted to add warmth and favor natural tones.
